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Women’s clothing brand brings positivity at a time when everyone needs some confidence

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Women’s clothing brand brings positivity at a time when everyone needs some confidence

May 26
19:26 2020
Positive Lotus Athletica Launches Women’s Brand – Positive inspired clothing from women for women

Indianapolis, IN – At a time when people are feeling down from the global pandemic a clothing company is launched to help spread positivity to the nation. Today marks the nationwide launch of Positive Lotus Athletica – a trendy, athletic casual apparel brand aimed at women with a focus on inspiring messages that are promoting positivity, self-acceptance, and a healthy self-image. The idea originated with founder Melissa Callon after she was not satisfied with the messaging portrayed to women today in casual clothing.

“Much of the clothing I was finding had to do with needing wine and/or alcohol to get through the peaks and valleys of life. These messages just did not fit the life I wanted to portray.” Callon – who first got sober at age 23 years old and has been in recovery now for almost 7 years – said that she “wanted to establish an inspirational brand from women for women – but also with a purpose.”

A brand with a purpose.

A portion of the profits from Positive Lotus Athletica will be given to Natural High – a group close to the heart of Callon. Natural High is a drug abuse prevention nonprofit that provides free classroom and family resources to 4th-12th graders. Their mission is to inspire and empower young people to find their ‘natural highs’ and develop the skills and courage to live life well. More information can be found at Naturalhigh.org

You can start shopping today with Positive Lotus Athletica at: www.PositiveLotus.com. Follow them on Facebook @thePositiveLotus and on Instagram @thePositiveLotus.

For interview requests with Melissa Callon or more information:

Benjamin Miller
Marketing Director, Positive Lotus Athletica
[email protected]

Media Contact
Company Name: Positive Lotus Athletica
City: Indianapolis
State: IN
Country: United States
Website: https://www.positivelotus.com/