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How Smart Technology and the Human Approach is Taking the Pressure off Real Estate

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How Smart Technology and the Human Approach is Taking the Pressure off Real Estate

September 18
17:20 2019

It is perhaps a measure of the severity of the 2008 financial crisis that even the most traditionally secure areas of investment were substantially damaged by the fallout, with big-name investment banks such as Lehman Brothers proving there was no foundation in the old belief that some corporations are “too big to fail”.

Another previously dependable cornerstone of the global financial market is housing, and when even that solid investment was causing people to lose out – with many thousands of homeowners pushed into negative equity by sharp drops in house prices – global observers of the financial market finally sat up to take notice.

While things are comparatively settled more than a decade on, there is still uncertainty around the world and numerous threats to the health of the economy. The public is more alive to such threats and as such, there is a palpable gap in all markets for businesses that can successfully push a brand that is trustworthy, reliable and above all honest.

Justo is a Toronto real estate brokerage that has adopted a customer-first approach when helping clients with either selling or buying property. In acknowledgment of the uncertainty caused by historic and present-day shifts in the house market, Justo has developed cutting-edge algorithms that review current market data and give customers accurate selling prices for their homes. The team at Justo is also comprised of analysts who closely watch the latest market trends.

This includes a sophisticated online home value estimator tool, hosted on their website, that can give an accurate and detailed estimate of a property’s value. Numerous fields within the tool allow for such granular details as monthly maintenance costs, the property’s size, whether or not it has a balcony, and the property’s level of exposure to be entered and considered in the final calculation. Advanced fields allow for other extras to be noted, such as a media room, gym, sauna or tennis court.

With the name of the company literally translating as “just” or “fair”, Justo actively avoids high pressure sales tactics and adopts what it describes as a “combination of human and artificial intelligence”. This customer-focused approach is also seen in an exclusive cash back offer for customers, with the team sharing their commission 50/50 with customers when they buy their new home.

“Buying and selling property is stressful enough without the extra pressure of aggressive selling tactics and underhand behaviour,” says a spokesperson for Justo. “This is why at Justo we adopt a genuinely customer-focused approach when helping people buy or sell their homes. We guide customers through every step, providing advice, guidance and support along the way; but our human approach also comes in tandem with state-of-the-art technology that ensures customers can make genuinely data-driven decisions.”

About Justo

Justo is a Toronto-based real estate agency that helps buyers find their desired property while assisting sellers with the valuation and sale of their home. They work across most markets in the GTA and offer 50% of their earned commission on house purchases back to the buyer.  

Media Contact
Company Name: Justo Inc.
Contact Person: Media Relations
Email: Send Email
Phone: 647-794-0064
Address:212-23 Lesmill Road
City: Toronto
State: Ontario M3B 3P6
Country: Canada
Website: https://justo.ca/